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Price is a major determinant of the profitability of your business!  A price change of as little as 1%can often lead to profit increases of up to 20%.  A consultant study across 1,200 major businesses found that a 1-2% increase in price, assuming demand remained constant, on average would have increased the company’s profit by 11%. Clearly, this could be a quick boost to your company’s profitability.

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